Evernote had a bloggers' meet at The Coffee Bean & Tea Leaf in Bandra, Mumbai, where Troy Malone, MD, APAC of Evernote interacted with everyone. The premise of this event was to showcase the Evernote product and talk about new things that the company is into, in addition to the software itself.
I was one of the first ones to arrive at the venue and got to chat with the Evernote PR person Radhika Nandwani, who had been in touch with me for several years, but only telephonically. Troy Malone and Anirban Mukhopadhyay (also from Evernote) arrived soon after. Troy had problems getting his MacBook online. We later found that, apparently, the problem was common to all Apple devices including the iPhone at the venue.
Speaking of iPhones, Troy just couldn't resist the temptation of flaunting his iPhone 5C with a green Evernote skin.
Since this was quite an informal event as such, it started casually as bloggers and journalists kept dropping in. Troy started by showing off the physical products that Evernote has recently gotten into. These included notepads from Moleskine, which are compatible with the Evernote mobile app - photos of pages of the notepad snapped through the app get auto-aligned, thanks to the dotted lines that guide the app like airplane is guided by runway lights, and the handwriting gets OCRed into text. There are also colour-coded sticky notes that are also recognised by the app by their colours. He also showed the Micromax Canvas Doodle, which comes with Evernote pre-installed along with a 3-month premium subscription.
In spite of it being an exhausting marathon session of similar events in different cities, the seemingly exhausted Troy Malone didn't disappoint anyone as he relentlessly and tirelessly entertained all queries and even lightened the atmosphere by cracking a few jokes. When asked about the elephant logo of Evernote, Troy mentioned that it is according to a saying "Elephants never forget", quite the essence of Evernote.
He gave quite a few use case scenarios for Evernote including his own, where he uses Evernote to get lyrics of his favourite rock song and transforms into a rock star every Saturday with his kids as his band members. Another use case scenario that he mentioned was about using Evernote to taking snaps of fishing flies that worked the best in a certain fishing location, with geotagging, and using the stored information to recall which fishing fly works better in a certain location. I didn't really know that Evernote could be put to use in so many seemingly trivial, yet interesting ways.
Evernote has a 75 million strong user base worldwide and the number is growing by the day. In India alone, an average of 4500 people start using Evernote every day. Troy said that most Evernote users are free users and only a tiny percentage of them actually go for premium accounts. Troy explained, Evernote wants to keep it this way, which is a little strange. Evernote does not spend in advertising revenues and instead believes in the power of word of mouth to gain popular acceptance. He said that the company believes in the smile curve, which he explained in the following way: many people install the Evernote app (representing the initial peak), quite a few drop off or simply don't use it for a while (indicating a trough), but later many return (thanks mainly to word-of-mouth) and this indicates the final peak of the smile curve.
There was also a Twitter contest with prizes for the person who sends the most tweets and the one who sends the first tweet. We were also encouraged to tweet about our use case scenarios regarding Evernote. The event finally ended after a little over 2 hours and the Evernote team was already getting ready for the next in the series of events to be held the next day at Bangalore. Overall, it was a great experience where I got to meet and know a lot of people, whom I would have otherwise never got to meet.
Before the event started
Troy's MacBook Woes!
Troy shows off iPhone 5C Evernote Edition
The Micromax Canvas Doodle comes with Evernote pre-installed
He gave quite a few use case scenarios for Evernote including his own, where he uses Evernote to get lyrics of his favourite rock song and transforms into a rock star every Saturday with his kids as his band members. Another use case scenario that he mentioned was about using Evernote to taking snaps of fishing flies that worked the best in a certain fishing location, with geotagging, and using the stored information to recall which fishing fly works better in a certain location. I didn't really know that Evernote could be put to use in so many seemingly trivial, yet interesting ways.
Troy explaining about Evernote
Evernote has a 75 million strong user base worldwide and the number is growing by the day. In India alone, an average of 4500 people start using Evernote every day. Troy said that most Evernote users are free users and only a tiny percentage of them actually go for premium accounts. Troy explained, Evernote wants to keep it this way, which is a little strange. Evernote does not spend in advertising revenues and instead believes in the power of word of mouth to gain popular acceptance. He said that the company believes in the smile curve, which he explained in the following way: many people install the Evernote app (representing the initial peak), quite a few drop off or simply don't use it for a while (indicating a trough), but later many return (thanks mainly to word-of-mouth) and this indicates the final peak of the smile curve.
There was also a Twitter contest with prizes for the person who sends the most tweets and the one who sends the first tweet. We were also encouraged to tweet about our use case scenarios regarding Evernote. The event finally ended after a little over 2 hours and the Evernote team was already getting ready for the next in the series of events to be held the next day at Bangalore. Overall, it was a great experience where I got to meet and know a lot of people, whom I would have otherwise never got to meet.
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