Tata Sky has upped the ante in the Indian DTH scene by launching its first 4K set top box. The company had announced and demoed its 4K STB with live 4K stream of France vs Germany World Cup 2014 quarter final match in July last year. The company has finally launched it this year and is advertising it as just in time for the ICC Cricket World Cup 2015, although it has nowhere been announced that the shooting will use 4K cameras during this sporting extravaganza.