When Microsoft first introduced its new mobile phone platform in 2010 - Windows Phone 7, it was met with mixed response. Enthusiasts praised it for its innovative and fresh look and design, while critics criticized it for not bringing enough to the plate and even going so far as to predict its failure. However, it is now 2014 with the new iteration Windows Phone 8.1, and the platform has seen a steady growth, aiming to compete against the big guns Android and iOS. Microsoft's collaboration with Nokia in bringing out great quality Windows Phone products across different price ranges, has played a contributing factor in this success as analysts are expecting the WP OS to cross 100 million devices this year and become the 3rd largest mobile OS worldwide. In fact, Windows Phone has already been outselling the iPhone in 24 markets including India, Malaysia, South Africa, Russia, Ukraine, and Poland.
