Olympus has launched its flagship compact camera - STYLUS 1 today. The company is touting this to be a gamechanger that will bring professional image quality in a compact body. This camera also marks the company's entry into the premium imaging category in India. The camera sports a f2.8 constant aperture 28-300 mm i.Zuiko digital lens with 10.7x optical zoom. A high-res Electronic Viewfinder is present along with built-in Wi-Fi and OM-D style shooting but in an ultra-slim body.
The company had launched the OM-D E-M1 last month, which is touted to be a "DSLR-killer". The Olympus STYLUS 1 is available for Rs 44,500, which is somewhat between an entry-level and a mid-range DSLR.
Kenichiro Mori, MD, Olympus Imaging India said, "We have decided that any and every camera that we launch will change the way India looks at imaging. The E-M1 is a camera that has been internationally accepted as the next level of unmatched quality, and with the Stylus 1, we intend to bring to Indian shores the satisfaction of professional photography in a compact body", continuing, "our faith in India's growth potential has become even stronger with the acceptance of our mirrorless flagship OM-D E-M1 which was launched last month. We have witnessed a 10% half yearly growth from April to September, 2013. With the launch of the Stylus 1, we are expecting to exceed estimated growth targets in 2 years".
The company had launched the OM-D E-M1 last month, which is touted to be a "DSLR-killer". The Olympus STYLUS 1 is available for Rs 44,500, which is somewhat between an entry-level and a mid-range DSLR.
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